Consumers and businesses spend billions on Internet purchases. Whether local, regional or national, your product or service must find and connect with customers online. To build sales, your website must also have an efficient and instinctive purchasing system that guides customers smoothly through every transaction.
KAINOTOMO creates compelling web designs with leading e-commerce technology for growing your Internet market. We also offer proven optimization strategies that ensure your website attracts those customers who can represent increasing revenue.
With a successful e-commerce website, you can attract new customers from around the globe, ringing up sales 24 hours a day, 365 days per year.
At the same time, it’s important to note that e-business competition is getting tougher every day. It’s not enough to simply have an online store anymore – you need one that stands out and gives you the best possible chance of winning new customers.
With that in mind, here are four things you need to build a great e-commerce website:
A clean user experience
First impressions and usability count for a lot. So make sure your website is easy to understand and navigate. If it takes more than a few moments for buyers to find what they’re looking for, they might take their time, attention, and money elsewhere.
Conversion-based search engine optimization
All e-commerce entrepreneurs understand that they need traffic from Google and the other search engines. What many overlook, however, is that converting visitors to buyers is just as important as getting them in the first place. Make sure you have a sales funnel that can help you win sales, not just pad your traffic stats.
An optimized online advertising strategy
Search engine optimization and online advertising go hand-in-hand. Handled correctly, online ads can bring targeted visitors, instantly, at very low costs. Plus, they allow you to test out new ideas and messaging strategies.
Prominent email newsletter forms
Not everyone who visits your online store is going to make a purchase right away. By collecting email addresses, you can follow up with potential customers in the future. That gives you the chance to turn missed opportunities into completed sales.